Installation “Less Is More”
Adriana Lara
December 3, 2015
The last event of the Undisciplined Interludes cycle took place in the PH of LIGA, where the Mexican artist Adriana Lara occupied the space of LIGAs informative booklet with the conceptual character work Less is more, a reflection on the commercial value of the publications in line with the value of its contents. The piece, first exposed in 2014 in the section of advertisers of the magazine Spike Art Magazine # 41, it is to occupy space of a publication with a digit representing a minimum value by a decimal number. This figure becomes longer while its value is reduced by the number of pages that are acquired.
The artist uses the maximum of the German architect Ludwig Mies van der Rohe for the title, in the context of a capitalist economy that has subverted the initial concept of the sentence. If the principles of modernism originally advocated the virtues of simplicity and standardization in favor of more affordable housing, today apply to a construction industry that seeks to reduce costs for increased production of questionable quality . Thus generating huge profits within a constant crisis triggering any room that just globales financial crisis. Paradoxically, according to economic theory lead to lower costs it is synonymous with efficiency and thus welfare.
ABOUT UNDISCIPLINED INTERLUDES: This cycle explores the relationships that spawn in the intersection of disciplines and collaborative work. Through the work of invited authors in Theater, Cinema, Literature and Visual Arts, a series of events around space appropriation are proposed. The encounters on this cycle are interventions in themselves which allow the artists to test and expand their practice from analytic, thoughtful and creative methods similar to the processes of architectural projection.
